24:1 (2009:03) New Membership Brochure AvailableMarch 18, 2009 at 4:09 pm | Posted in Membership Development | 1 Comment
NEW MEMBERSHIP BROCHURE AVAILABLE
Jenni Wilson, Membership Development Committee
I am very pleased to announce that NASIG now has a brand new, professionally produced, very attractive membership recruitment brochure.
When Christine Stamison and I agreed to become the Membership Development Committee’s “sub-committee-to-finally-get-the-brochure-done,” we vowed to tackle it with gusto. Christine and I have worked together in the past and were very much aware of each other’s tenacious personalities and willingness to bully people if we had to! There was a good amount of advance work done on the text so it was really a matter of Christine and my poring over and tweaking the text, putting together a mock layout, polling the committee for comments, and then going out to lunch to reward ourselves for all our hard work! After a couple of weeks of back and forth between the two of us, and then with the rest of the committee, we sent a first draft to the Executive Board for their comments. We had really great feedback and superb suggestions which we incorporated into the text. After we all more-or-less agreed upon the text we sent it off to a graphic designer so that we could add a professional touch. (When you see it you might recognize the work of Michael Garzel who has done work for NASIG in the past. He designed the conference logos for Milwaukee, Minneapolis, and Denver.)
The theme of the brochure is “NASIG. A smart investment. A dynamic partnership.” The goal, of course, is to attract as many new members to NASIG as we can! We wanted to stress that our group is a collaborative collection of serials librarians, publisher representatives, subscription agents, and all others with an interest in the business of serials librarianship and the information chain. In addition to basic information about the group — what is NASIG? – we also highlight the value of the connections that you make with your peers, the inclusiveness of the decision making process, the many benefits of our dynamic website, and unique nature of our annual conference, which many serialists report that in practical terms provides “the most bang for their buck” of all the conferences they attend.
Once we had the brochures in our hot little hands their cross-country journey began. I took some with me on a trip to Washington, D.C., and dropped them off at the Library of Congress with Marla Chesler, the co-chair of the Membership Development Committee. I then travelled to Denver for ALA Midwinter with stacks of brochures in hand, which I delivered to the Swets, EBSCO, Harrassowitz, and W.T. Cox booths. We had some at the Alexander Street Press booth, as well. We’ve all agreed to make the brochures available at our booths or tables at upcoming conferences in the hopes of attracting new members to NASIG.
Christine and I would like to thank all of the members of the committee and the board who helped us to build upon the foundation of the original text and to a make it a very attractive and thought-provoking piece.